MPL Sports, an arm of an online gaming platform, has been announced as the official kit sponsor and merchandise partner of the Board of Control for Cricket in India (BCCI).
The jersey sponsor’s three-year association starts with the tour of Australia.
According to a statement issued by the BCCI on Tuesday, besides the senior men’s national team, the deal will be extended to the women’s and under-19 teams as well.
While the statement didn’t specify the financial terms of the contract, The Hindu understands that the BCCI will earn ₹65 lakh per match and an annual royalty of ₹8 crore.
The BCCI was forced to invite tenders after apparel giant Nike decided to end its long association with the Indian team after the expiry of its last deal on September 30.
When the initial tender process didn’t attract any response, the BCCI allowed non-apparel-manufacturing entities to bid for the rights.
MPL Sports thus becomes the second e-sports platform to be associated with Indian cricket. Dream11 came on board as the Indian Premier League title sponsor ahead of the 2020 edition.